TEASE 1:
IT’S WOMEN’S HISTORY MONTH.
AND WE’VE GOT A GREAT STORY FOR YOU
ABOUT THREE ENTREPRENEURIAL MOMS — ALL FROM DIFFERENT BACKGROUNDS…
WHO ARE KILLING IT — ON *ETSY.
KATE ANTESBERGER:
00:05:05;11 A couple years ago, we finally hit the $1 million revenue mark which was a really big goal of mine.
SO WHAT DO THESE MOMS SELL?
AND WHAT’S THEIR SECRET TO SUCCESS?
THAT’S NEXT.
TEASE 2:
ONLINE MARKET PLACE ETSY — HAD ONE HECK OF A YEAR.
THE COMPANY’S STOCK UP NEARLY XXX PERCENT FROM A YEAR AGO.
THANKS IN PART TO A LOT OF SMALL BUSINESSES PIVOTING TO MASKS.
AND … *MOMS.
THAT’S NEXT.
SUGGESTED SET ELEMENTS:
OTS HEADLINE BANNER:
OTS PICTURE:
WALL ELEMENT: SUCCESS-ETSY
SUGGESTED SHEP INTRO:
*NOTE IF A PACKAGE STARTS WITH A SOT DO NOT TOSS TO REPORTER
*NOTE A TAPED PKG WITH NO LIVE SHOULD ALWAYS END ON A BUTTON UP TRK THAN SIG OUT
*A TAPED PKG GOING TO LIVE REPORTER CAN END ON A SOT… THEN THE BUTTON IS PART OF THE LIVE TAG.
*ETSY* HAVING ONE HECK OF A YEAR.
ACCORDING TO THE LATEST EARNINGS REPORT
THE ONLINE MARKETPLACE — SEEING GROSS MERCHANDISE SALES
OF MORE THAN 3-POINT-6 *BILLION DOLLARS FOR THE QUARTER.
THAT’S MORE THAN DOUBLE
THE ONE-POINT SIX *BILLION THE COMPANY POSTED … ONE YEAR EARLIER.
ETSY’S STOCK — NOW UP NEARLY 300 PERCENT, COMPARED TO A YEAR AGO.
AND SINCE TODAY MARKS
THE START OF WOMEN’S HISTORY MONTH
WE’RE SHEDDING A LIGHT ON THREE HARD WORKING MOMS
WHO ARE AMONG ETSY’S *TOP SELLERS* LAST YEAR.
HERE’S CNBC’S ANDREA DAY:
THE NUMBER ONE SELLER ON ETSY FOR 2020 IS “PLANNER KATE.”
RACKING UP MORE THAN 580-THOUSAND TRANSACTIONS LAST YEAR FOR *STICKERS* USED FOR ORGANIZERS AND PLANNERS
ANIMATED MAP
THE ENTREPRENEUR BEHIND THE OAK HARBOR, OHIO-BASED COMPANY:
KATE ANTESBERGER.
KATE ANTESBERGER:
00:05:05;11 A couple years ago, we finally hit the $1 million revenue mark which was a really big goal of mine.
THE MOM OF TWO SAYS HER BUSINESS BROUGHT IN
A RECORD-BREAKING 2-POINT 5-MILLION DOLLARS LAST YEAR.
00:09:51;24 our company grew a lot during the pandemic // I think with a lot of people being at home // a hobby (like stickers and planning out their day) just gave them some comfort
KATE SAYS HER STICKER EMPIRE STARTED AFTER SHE SHARED AN IMAGE ON INSTAGRAM SEVEN YEARS AGO.
KATE ANTESBERGER:
00:04:17;11 I had posted a picture of how I organized my calendar on Instagram // 00:03:42;17 the planner community saw it and said, oh, you should sell these, and that’s (LAUGH) where it started for us, that day, and never turned back.
((SWISH PAN))
ANIMATION – MAP
MORE THAN 22-HUNDRED MILES AWAY…
IN RIVERSIDE, CALIFORNIA…
2020 WAS ALSO A RECORD-BREAKING YEAR FOR ETSY SELLER YOTZELIN ESTRADA.
YOTZELIN ESTRADA:
00:13:00;21 everybody is shopping online. And especially last year. We // broke that $1 million threshold.
HER BUSINESS … “LITTLE MIA BELLA” SELLS MATCHING OUTFITS FOR MOMS AND KIDS.
THE MOTHER OF ONE — WHO HAS ANOTHER ON THE WAY —
SAYS HER BUSINESS STARTED AS A HOBBY —
BEFORE SETTING UP SHOP ON ETSY IN 2015.
YOTZELIN ESTRADA:
00:18:04;09 I was doing customer service prior to this. But, at the same time, I’ve always had– a passion for fashion.
YOTZELIN SAYS THE PANDEMIC LAUNCH OF “MOMMY AND ME” FACE MASKS BOOSTED SALES.
HELPING HER TOP MORE THAN 200-THOUSAND TRANSACTIONS FOR THE YEAR.
((SWISH PAN))
ANIMATION – MAP
MORE THAN 600 MILES AWAY IN
IN PLEASANT GROVE, UTAH…
FRANCISCA HANDY
00:12:01;19 It was a record year for us. //
“THINK PINK BOWS” OWNER AND MOM OF TWO
FRANCISCA HANDY SAYS SALES OF HAIR ACCESSORIES
WERE THRU THE ROOF IN 2020 …
AND ADDING A MASK LINE BOOSTED HER BOTTOM LINE:
BREAKING 237 THOUSAND TRANSACTIONS
AND OVER A MILLION IN SALES.
THE ELEMENTARY SCHOOL TEACHER TURNED BUSINESS OWNER LAUNCHED HER ETSY BUSINESS IN 2009.
SINCE THEN SHE’S GROWN INTO A FIVE THOUSAND SQ FT WAREHOUSE AND HIRED 15 EMPLOYEES — MOST OF THEM MOMS.
FRANCISCA HANDY:
00:18:15;06 that is one of the things that I’m more proud of about this business// empowering women is– a great, great accomplishment.
##PKG END###
CCNY Televison Journalism 