CNBC Script: Female Shoppers Fuel Growth in Sneaker Market

https://www.cnbc.com/video/2021/03/30/female-shoppers-fuel-growth-in-the-sneaker-market.html

TEASE:
YOU KNOW WHAT THEY SAY?A GIRL CAN NEVER HAVE TOO MANY NIKE DUNKS.. OR AIR FORCE ONES. AND IF SHE DOES? JUST HOLD ONE OF THE LARGEST SHOE AUCTIONS EVER.UP NEXT, WOMEN SNEAKERHEADS… KICKIN THE COMPETITION.
 
Anchor: SHEP SMITH INTRO:

THE SNEAKER BUSINESS HAS NEVER BEEN BIGGER.AMERICANS SPENDING BIG BUCKS TO GET THEIR HANDS ON LIMITED EDITIONS YEEZYS OR AIR JORDAN.J’S AS THE KIDS CALL THEM THESE DAYS..ACCORDING TO ONE RESEARCH GROUP, THE RESALE SNEAKER MARKET IS ESTIMATED TO BE WORTH 2 BILLION+  DOLLARS IN THE U-S.  (source: Cowen Research)AND NOW A NEW CONSUMER GROUP IS GETTING IN ON THE ACTION.WOMEN SNEAKERHEADS.AS CNBC’S ANDREA DAY REPORTS, THEIR CLOSETS COULD MAKE A GROWN MAN CRY. 
SUGGESTED INTRO BANNER: RISE IN FEMALE SHOPPERS FUELS GROWTH IN SNEAKER MARKET

**FYI planning for music in this pkg, montage at top for sneaker videos will help with flow**
SCRIPT:
(PKG)
(montage sneaker cool shots from bianca photos/videos)
SOT
20:17BIANCA DEROUSSE:I’m just a girl who loves sneakers.

TRACK: 1
AND THAT LOVE,NOW AN OBSESSION:FOR INFLUENCER AND MODEL, BIANCA DEROUSSE (pron: duh-ruse)

SOT:
13:19BIANCA DEROUSSE:I definitely haven’t kept track honestly on how much I’ve spent. 
(bianca looking to cam and holding 3 pairs up – cover cuts with quick pics/video of top 3)44:30BIANCA DEROUSSE:these are my top three // and I absolutely love them

TRACK: 1
300 PAIRS AND COUNTING – BUT THAT’S NOTHING COMPARED TO THIS:
((NAT MUSIC DRONE))
SOT:
DAKOTA PETERS:We’ve amassed well over 6000 pairs. 

TRACK: 2
MEET THE PETERS SISTERS.ARIANA, DRESDEN, AND DAKOTA KNOWN AS THE CHICKS WITH KICKS ON INSTAGRAM.
SOT:
07:09DAKOTA PETERS:The majority of our collection began with Air Force ones 
(show crazy drone shots of sneakers in gym)

TRACK: 3
THEIR PASSION FOR KICKS:INHERITED FROM THEIR DAD. HE STARTED COLLECTING IN THE 80’S.HANDING IT ALL OVER TO HIS DAUGHTERS 8 YEARS AGO. 
THEY TOOK THE MOSTLY MEN’S SHOE COLLECTION DIGITALSELLING ON INSTAGRAM.AND ARIANA SAYS WOMEN ARE GETTING  INTO THE GAMENOW MORE THAN EVER.  SALES TO FEMALE BUYERS UP 75 PERCENT OVER LAST YEAR

SOT:
ARIANA PETERS 24:05women are very sneaker obsessed and are just as involved in the community as the men// 
(more wide shots of sneakers from their collection and them holding/walking around with it)

TRACK: 4
AND NOW THE SISTERS ARE MAKING SNEAKER HISTORY.LAUNCHING ONE OF THE LARGEST SNEAKER AUCTIONS EVER.MORE THAN 22 HUNDRED UP FOR SALE ON EBAY.

SOT:
48:50CHARIS MARQUEZ, EBAY VP FASHION:This collection will be one of the most coveted and sought after collections within the sneakerhead culture.
(music nats spinning sneakers broll with graphic estimates on screen)

TRACK: 5
FOUR PAIRS OF REEBOKS DESIGNED FOR KANYE WEST: STARTING BID? 13 GRAND.AND THESE ONE-OF-A-KIND LASER ENGRAVED AIR FORCE ONES:STARTING AT 18-K.

SOT:
21:11ANDREA DAY:Have you noticed a rise in more women buying sneakers?CHARIS MARQUEZ, EBAY VP FASHION: Our business was up 80% in the women’s sneaker category. our growth doubled last year for women buying men’s sneakers.02:39ANDREA DAY:What’s behind all of this?02:50CHARIS MARQUEZ, EBAY VP FASHION: they want to have choices. So why would they not look at men’s sneakers? And many times there are more options//  

SOT:
BIANCA DEROUSSE:90% of my collection is men’s sneakers// brands are starting to see like, these women are actually spending money – why don’t we do something for them?

SOT:
ARIANA PETERS: They’re including us in a lot of these drops. And it gives women the ability to really get involved, share their voice, express themselves through their sneakers and start collections if they want to //
(END PKG)
** LIVE TAG ** (Andrea has a fancy pair from eBay auction to show Shep for tag)
Oc: and start collections if they want to
ADAY LIVE TAG:AND SHEP -THE LADIES LET ME BORROW A PAIR FROM THE COLLECTION -IT’S ONE OF THE RAREST AIR JORDANS THEY HAVE … FROM 1985 & UP FOR SALE RIGHT NOW.SIZE 12.  – 6 GRAND !SHEP?


———————————————————————————

700 mph bourbon 
A COUPLE OF VETERANS ARE ON A WILD MISSION.

THEY’VE GOT A VERY COOL FIGHTER JET.

BARRELS OF UNUSUAL CARGO.

AND A SPECIAL OPERATION THAT NEEDS TO HIT 700 MILES AN HOUR.

TAKE A LOOK AT THIS:

Trk 1

IT’S ONE OF THE MOST EXTRAORDINARY FIGHTER JETS EVER BUILT

CAPABLE OF TAKING OFF AND LANDING VERTICALLY

HOVERING LIKE A HELICOPTER

AND IT PACKS SERIOUS POWER

TOP SPEED:

More than 700 MILES AN HOUR

IT’S A SEA HARRIER JET

FORMERLY PART OF THE BRITISH ROYAL NAVY.

THE PILOT DOING THE BARREL ROLLS:

HE’S A U-S MARINE

ART 12:47:14;14         In its normal mission of fighter reconnaissance or strike//It could carry missiles, it could carry bombs, or it can carry fuel.

Trk 2

RETIRED LIEUTENANT COLONEL ART NALLS

SAYS THE JET’S ALWAYS BEEN ONE OF HIS FAVORITES.

SO MUCH SO that HE PULLED THE TRIGGER…

AND BOUGHT ONE:

 ART NALLS: 12:44:47;09        This actually belongs to myself and my wife; my wife owns half of it. So she– and she’s very quick to point that out, that she lets me use her half of the airplane.

Trk 3

COLONEL MOSTLY FLIES IT IN AIRSHOWS.

BUT IN HIS NEXT MISSION 

INSTEAD OF GUNS 

THE FIGHTER JET’S CARRYING.

WELL-

I’LL LET THE COLONEL EXPLAIN: 

ART 12:50:48;21  we’re gonna put two external fuel tanks on this airplane, one on each side, that have been specially modified to carry three oak barrels with bourbon, 

Trk 4

Yeah! BOURBON:

 THE BOOZEY MISSION …

The BRAINCHILD OF COLONEL NALLS AND ANOTHER VET:

SCOTT SANDERS: 13:54:36;08  I was talkin’ to Art. He owns a Harrier Jet, and I own a distillery. I mean, what’s– what’s– there’s the magic right there.

Trk 5

A FEW MILES FROM THE AIRSTRIP IS THIS CORN FARM.

IT’S WHERE RETIRED NAVY REAR ADMIRAL SCOTT SANDERS TURNS THE CROP INTO SPIRITS.

HE’S GOT  BARRELS AND BARRELS OF IT.

EVEN STORING SOME BELOW DECK ON the U-S-S CONSTELLATION IN BALTIMORE HARBOR.

THE RUM AGING ONBOARD THIS 166 YEAR OLD WARSHIP

GOT THE VETS THINKING:

ART 12:52:10;03 I said, “Hey, we oughta age some here in the Harrier. Let’s put some in the– drop tanks and let’s go 700 miles an hour and see how the pressure affects the taste of the bourbon in– in the oak.”

SCOTT SANDERS: 13:46:30;23 this nose cone goes on here. We’ll seal ’em up, we’re– have two of these fuel tanks, and then we’re gonna put ’em on a Harriet Jet and fly ’em up to 15,000 feet//

Trk 6

WHY YOU ASK?

SCOTT SANDERS:  13:47:55;09     Because it’s crazy.

Trk 7

And maybe, they say… maybe THE PRESSURE AT THIS ALTITUDE MIGHT well MAKE THE BOURBON… TASTE BETTER. 

SANDERS 13:48:16;04 So that liquid’s gonna push into the wood.// It’s gonna get a lotta more flavor outta the bourbon, that’s the theory. Will see what happens. 

Trk 8

TESTING THAT THEORY WILL NOT BE CHEAP: 

 ART NALLS: 12:53:45;02 This airplane uses 1.2 gallons per mile. It’ll burn a gallon every two seconds when I’m in the hover. You cannot pour it out of a five-gallon bucket as fast as what this engine will convert it into heat, thrust, and noise.

SCOTT SANDERS: 13:53:21;20 It’s very expensive and, my partners would say, “idiotic!” 

Trk 9

THE COLONEL SAYS HE’S  DONATING HIS JET AND FLIGHT TIME.

THE ADMIRAL… THE BARRELS AND BOOZE 

THE PLAN: 

SELL THE 700 MILE PER HOUR BOURBON.

At a PRICE TAG of AROUND 145 BUCKS A BOTTLE.

13:53:26;20 SCOTT what this is about, it’s the charity, it’s what we’re doin’ it for.

12:52:53;22 ART  all the sales will go to the Semper Fi Fund,

Trk 10

SEMPER FI AND AMERICAS FUND:

THAT’S  THE NON PROFIT SUPPORTING COMBAT WOUNDED

AND CRITICALLY ILL MEMBERS OF THE ARMED FORCES.

ART NALLS:12:55:26;19 I like bourbon, and there’s a lotta people that do. And a lotta people that would say, “You know what? I get a good bottle of bourbon and I get a good story to tell.”

Trk 11

IT’S A GREAT STORY COLONEL.

AND A GREAT CAUSE TOO.

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