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Tag: lede

Posted on August 28, 2020August 29, 2020

How To Write A Lead (LEDE)

WRITING THE LEAD (LEDE) The lede is one of the most important parts of a story. It causes viewers to listen and watch and it helps hold their attention. The lede should give viewers the key take-away from the story and get them interested in watching. You can do this without giving away all of …

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